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													<time class="entry-date" datetime="2017-08-11T13:52:21+00:00">March 03, 2021 <span class="color_white">/</span> AT 11:00 AM
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										<a href="blog-single-right.html" rel="bookmark">Digital Marketing: Virtue or Choice</a>
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										    Gone are the days of the distribution of the pamphlets in all the barren streets, knocking the locked doors amidst the glare of the Sun. The world has witnessed a revolution in the field of Information and Technology and since then nothing has remained the same. The conventional methods in our life soon got replaced with the new advanced ones.

										    
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											    For about the past three decades, marketing has to cope up with the rapid advances of technology. The market soon drifted itself into a more social and approachable medium. With the embrace of the new and versatile social media, advertising got to elaborate its domain and be the new-age marketing.

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											    Digital Marketing is probably one of an area in the present decade with many secrets to be told. Professionals are slowly discovering those unsaid features, which this field has to offer. Gradually, the field of digital marketing is moving towards the inclined scope towards its peak point. How far is the peak? Only a crystal ball can tell. Yet, most of the people in the field believe digital marketing is here to stay for a long time.

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											<p style="text-align:justify;">From the first compatible computer to the first smartphone, from the first telephone to the first internet connection, from the postcards to the new Facebook posts, Instagram Stories, and Twitter updates, from Charles Babbage to Philip Kotlar, nothing has remained the same. The path of this paradigm features multiple milestones in its journey.

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											<p style="text-align:justify;">You might ask why this? Now, the answer to this question might require the explanation of a series of Whats and Hows before the answer to the Why arrives? Let us try to understand this concept and its need.

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											<p style="text-align:justify;">In the present day, more than 85% of the total industries in India- both large-scale and small scale practice digital marketing strategies to advertise their products. The spectrum of organizations includes the sectors of health, hygiene, textile, education, regular and luxury items, and even food and groceries. The use of digital marketing is seemingly omnipresent and still growing at an exponential rate.

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											<p style="text-align:justify;">Digital Marketing, as the term indicates is the marketing done in the digital medium. In a more elaborated way, it can be said as the umbrella term for advertising through digital channels such as search engines, websites, social media, email, and mobile apps.

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										<p style="text-align:justify;">Most of the well-reputed, established or set-up organizations, use digital marketing as a method to endorse their goods, services, and brands. These days, most consumers rely on the digital medium to research for their requirements. A recent report of Google Marketing Index observed that 48% of consumers start their inquiries on the search engines, 33% look to the brand’s website, and 26% search within their smart mobile applications.</p>
										<p style="text-align:justify;">There are several ways how this marketing strategizes. It could be Search Engine Optimization (SEO), Pay per Click Advertising (PPC), Website marketing, Content Marketing, Social Media Marketing, Email Marketing, or Affiliate Marketing. No matter the type of marketing the objective remains the same that is to bridge the gap between the receiver and the provider.</p>
										
										<p style="text-align:justify;">Witnessing the current marketing needs, it won’t be wrong to say that Digital Marketing might be a choice about half a decade back but now it’s certainly the only option and hence the virtue to the coming of age institutions.
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